Market Campaign Analysis

Tableau | Excel | Data Analysis | KPIs

Introduction

StratusLink Communications is a global telecom provider serving over 80 million customers with Mobile, Broadband, Phone, TV/Streaming, and Enterprise services. Known for reliable coverage and competitive pricing, the company seeks to understand the effectiveness of its recent marketing efforts.

Goal

This analysis evaluates campaign data across Location, Audience, Creative, and Inventory, identifies KPI performance against goals, and provides actionable recommendations to improve future campaigns.

Key Features

  • Visualzations from Tableau to create a story
  • Analyzed multiple KPIs (e.g., CVR, CPC, CPA, ROI, Visibility Rate, CPM, vCPM)
  • Provided findings and recommendations to stakeholders

Technologies Used

Tableau, Excel, Google Sheets, Google Slides

Gallery

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marketing campaign state visualization